The online brokerage industry offers a lot of options for new and experienced investors with different trading styles and preferences. Each brokerage firm provides a number of investment choices, a lot of tools and services, and variety of fees and commissions. Below you will find the list of 10 best online stock brokers in 2017.

Brokerage Firm Rating Stocks & ETFs Options
Cost Per Contract
Mutual Funds Min To Open Review
TD Ameritrade 4.5-star brokerage firm rating $6.95 $0.75 $49.99 $0 Review
Ally Invest TradeKing brokerage firm rating $4.95 $0.65 $9.95 $0 Review
Firstrade Firstrade brokerage firm rating $2.95 $0.50 $9.95 $0 Review
TradeStation 4-star brokerage firm rating $5 $0.50 $14.95 $5,000 Review
Motif Investing Motif Investing reating $4.95 n/a n/a $0 Review
Fidelity 4-star brokerage firm rating $4.95 $0.65 $49.95 $2,500 Review
Scottrade Scottrade brokerage firm rating $6.95 $0.70 $17 $2,500 Review
Schwab 4-star brokerage firm rating $4.95 $0.65 $76 $1,000 Review
USAA 3-star brokerage firm rating $8.95 $0.75 $45 $0 Review
Etrade Etrade brokerage firm rating $6.95 $0.75 $19.99 $500 Review

* - Ally Invest offers special pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter.

 

Top 10 Online Stock Brokerage Firms

There are now hundreds of online brokerage firms to pick from, each with their own tools, pricing, and investment selection. Below we will briefly describe the best 10 brokerage firms in 2017.


TD Ameritrade Review TD Ameritrade. The combination of high-tech and free professional grade research tools with a long history in the brokerage industry makes Ameritrade a solid choice, from beginner investors to experienced and active traders. TD Ameritrade allows for investing in futures and forex, something that almost no other online brokerage provides. A wide selection of commission-free ETFs from 13 providers, including but not limited to Vanguard, iShares, Pimco, PowerShares and SPDR, was ranked by Forbes in 2015 as the best for investors who are looking for the most liquid and lowest-cost ETFs.

Trade free for 60 days + get up to $600.

  • No inactivity or maintenance fees. No-fee IRA accounts
  • Outstanding research, sophisticated trading platforms, great customer service
  • Over 100 commission-free ETFs
  • TD Ameritrade review »

 



Ally Invest is the true definition of a discount broker, offering low commission equity trades for all customers ($4.95 for stocks and $4.95 + $0.65/contract for options) and even lower commissions for active traders and high net wort investors. The investment choices can be compared with the bigger names in the industry and even include forex trading. With no initial deposit to open an account at Ally Invest, anyone can start investing with the company. The brokerage does not charge a set-up fee and an annual fee for IRA accounts.

Ally Invest is one of the industry's leading low-cost brokers for self-directed investors with a broad array of investment and banking choices, modern trading technologies and excellent customer service.

Get $3.95 stock trades if you make 30+ trades per quarter or have 100K account balance.

  • Very low trading commissions with no minimum to open an account
  • Even lower commissions for active and high net worth investors
  • Customer support via email, phone and chat
  • Customizable trading platform with responsive design
  • Ally Invest review »

 

TradeStation Review TradeStation. TradeStation is included in the Barron's top brokers in the 'Best for Options Traders' category. The broker offers a low trading cost in two different pricing plans such as the per-trade plans or the per-share plans. With its main focus on active traders, TradeStation offers one of the best trading platforms and cheapest per-share commissions to active traders. Its one of the best in the industry trading platforms is fast and highly customizable. Barron's said: "When it comes to trading tools, the sky is the limit at TradeStation."

Get $5 per trade stock and ETF commissions. $4 per trade for IRAs.

  • Great commissions for frequent traders
  • No software fees
  • Trading community
  • A wide array of investing options, powerful trading platform and research tools
  • TradeStation review »

 


Motif Investing Review Motif Investing provides a low investment commission on a basket consisting of up to 30 stocks or ETFs in a particular sector. The trading platform has lots of visual information, step-by-step instructions and descriptions, and is very simple to use for investors of any level, including those people who are just starting with investing. The broker does not charge inactivity or any other account fees and offers no-fee IRA accounts. The brokerage was ranked the â„–.1 Most Innovative Company of 2015 in Personal Finance by Fast Company.

Join Motif Investing.

  • Low cost flat-rate trading commissions
  • No minimum initial deposit, no annual or set up fees
  • Innovative way to invest and diversify a portfolio
  • Community of investors
  • Motif Investing review »

 


Fidelity Investments Review Fidelity Investments. Fidelity is one of the larger brokerage companies in the US, and as such, provides an astounding array of services and benefits to its investors. The investment firm offers advice in wealth management as well as services of a discount broker. Fidelity provides extensive educational materials for novice and professional investors alike. Fidelity's branch network has over 180 local offices. Although fees are a bit higher at Fidelity, the massive brokerage house offers investors their money's worth in options, benefits, education, research and customer service.

Open Fidelity Investments account today.

  • No inactivity, no account fees.
  • Great research, great customer service
  • 84 commission-free ETFs
  • Large well-established brokerage house
  • Fidelity review »

 


Scottrade Review Scottrade. In late October 2016, TD Ameritrade announced an agreement to acquire Scottrade. TD's purchase of Scottrade is expected to close in the second half of fiscal 2017. Having over 500 branches across the entire US, Scottrade combines the convenience of a discount broker with the comfort of a local business. A wide selection of investment options, from stocks to municipal bonds and CDs along with $6.95 stock trades, makes Scottrade a top option for investors. The brokerage offers a great selection of no-load mutual funds (2,637 to choose from) that have no transaction fee when trading online.

Scottrade

  • No account setup, maintenance or inactivity fees, no cost IRAs
  • Well-priced firm with a flat fee commission structure
  • 2,637 commission-free NTF funds
  • Scottrade review »

 


Charles Schwab Review Charles Schwab. A wide selection of investment products, great research, customer support and in-person guidance are the strongest advantages of Charles Schwab. Schwab received 4 stars in the Barron's 'Best for Long-Term Investing' category this year. The broker requires a $1,000 initial deposit to open a brokerage or an IRA account. Great selections of mutual funds and commission-free ETFs are available. The cost of mutual funds that are not on the broker's list of commission-free funds is the highest among major competitions. Advanced trading platforms are available to all customers. However, people new to trading might find those quite intimidating.

Open Charles Schwab account today.

  • Great customer service via email, phone or chat.
  • Excellent research, sophisticated trading platforms, great customer service
  • No fee banking (checking, savings, debit cards)
  • Charles Schwab review »

 


USAA Investments Review USAA Investments is a well-established brokerage that is committed to providing good investment services, loyalty, integrity and honesty to the military members and the general public. The brokerage would be a good choice for investors who have low capital to trade with. Low-volume, fairly active traders and high net worth investors ($50,000+) can benefit from the USAA's Platinum member fee schedule. In J.D. Power 2016S U.S. Self-Directed Investor Satisfaction Study, the company ranked higher than Scottrade, the No. 1 in the survey. However, it was not included in the final rankings because it is "open only to U.S. military personnel and their family members," stated the JDPower.com. Nevertheless, a full range of USAA self-directed investments and wealth management services are available to the general public as well.

Streamline Your Investing with USAA Brokerage Services’ Online Tools

  • No account set up, maintenance or inactivity fees, no-fee IRAs
  • Low-cost trading for active investors or accounts with $50,000+ in total assets
  • A wide selection of investments, competitive rates on banking services
  • USAA Investments review »

 


Etrade Review Etrade is a well-established brokerage with a wide selection of investments. It charges a flat $6.95 fee for each stock or ETF trade. Unlike TD Ameritrade, Etrade charges a steep fee for its advanced trading platform. The broker offers futures and forex; however, you need to open separate accounts for trading any of the two. Etrade has 30 branches in 17 states across the country for personalized help and one-on-one guidance. A lot of tools and educational content are available at the website at no cost.

Open Etrade account today.

  • No inactivity or maintenance fees, no-fee IRAs
  • Over 100 commission-free ETFs
  • Wide variety of investing options, good customer service
  • Etrade review »

 


The Internet has provided a wide array of options for investors and traders. Equity and fixed income investing have become cheaper, more efficient, and in real-time.

Learning about and understanding the most important criteria for you as an investor can help you select the right broker for your investment needs.

Which are the best investment firms? The answer can be very subjective. Check out Best 5 brokerage firms. If you don't see your brokerage company on this page, please check out our extended list of top stock brokers in the United States.

It's usually very helpful to see customers' rating of a brokerage firm, and read online investment company reviews from a number of sources.

Here is an easy way to start investing money if you are a lazy person.

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