2016 Barron's Sogotrade Review And Rankings
How is Sogotrade rated in Barron's the Best Online Brokers survey?
Minimum to open: $0 for a cash account, $2,000 for an IRA.
With a 3-star rating, Sogotrade is in 12th place going right after Scottrade,
which also receives 3 stars from Barron's this year.
In its review of Sogotrade, Barron's mentioned that the broker is "working on updates to its Website to improve customer
support and technology. The new site has not launched, however, so we’re basing this review on the existing site."
Let us take a look at Sogotrade's scores by categories:
Barron's Rankings and Rating 2016: Sogotrade
- Trading Experience & Technology 2.9
- Usability 2.8
- Mobile 2.5
- Ranges of Offerings 2.7
- Research Amenities 2.7
- Portfolio Analysis and Reports 2.4
- Customer Service & Education 3.7
- Costs 2.7
Here are Sogotrade's strongest advantages recognized by Barron's this year:
- The mobile platform for iOS devices, SogoApp
- A securities-lending program
- Chinese language Websites
Here it is what Barron's says about Sogotrade: "The firm added free access to ValuEngine research reports,
the SogoTrade Morning Call, and the SogoPlay application, which provides options trading ideas. The mobile platform for iOS devices,
SogoApp, is nicely customizable and is based on a platform originally designed for professional traders. SogoApp feels more modern
than the Website, but is quite different.
Through its clearing firm, Sogotrade’s customers can participate in a securities-lending program, which lets them loan their
fully paid stock to traders who are selling the stock short. The customers earn interest during the period that the stock is loaned out.
Sogotrade offers Chinese language Websites and customer service."
Barron's Best Online Broker survey is one of the major annual brokerage firm awards in the country.
It celebrates its 21st anniversary this year. Visit
Barron's Top Online Brokers 2016 to
see rankings and ratings of all companies participated in the survey 2016.