Best Full-Service Brokerage Firms 2016

Top high rated full-service brokers for personalized financial service and investment advices. Full house investment companies with high customer satisfaction ratings.

Full-service brokerages provide a broader range of financial services to clients than discount brokerages. In addition to trades execution, full house brokerage firms offer advice on financial planning, on which investments buy, sell or hold, as well as offer full asset management accounts. So, people new to investing or those who want more one-on-one guidance and professional assistant with investing their hard-earned money can get personalized expert support.

Of course, the personalize investing approach comes with higher commissions than those of a discount brokers, and very a high initial investment ($100,000+, and even $250,000 to qualify for the personalized services) is required to start investing at the majority of full-service brokerages.

If you do not belong to a category of high-net-worth investors, you still can invest with some of the full-house brokers that combine services of a traditional brokerage with a discount broker and still offer in-person guidance and help. These are the biggest brokerage houses in the country by number of clients and assets under management.

Best Full-Service Brokerage Firm: TD Ameritrade

4.5-star brokerage firm rating

TD Ameritrade has more than 100 branches located in 34 states across the United States for those who want more personal investment assistance. Offering education, guidance and support, TD Ameritrade's experts commit themselves to helping customers confidently take control of their financial life.

TD Ameritrade provides Amerivest Portfolios as an affordable hands-off investment approach for customers to manage their investments. Portfolios are professionally managed with the specific set of financial goals and objectives in mind. Amerivest Portfolios are powered by MorningstarĀ® Associates. The investment experts provide objective asset allocation and fund selection, and Amerivest provides ongoing rebalancing. The service has asset-based pricing with no brokerage commissions and a low minimum investment requirement of $25,000.

As of April 2016, Amerivest Portfolios offer a fee rebate offer, that is, if the model portfolio experiences two consecutive quarters of negative performance (before advisory fees), Amerivest will automatically refund an advisory fee for both quarters. All customers who invest $25,000 or more into Amerivest Portfolios are qualified for the offer.

Opening an account is an easy process that will take you about 15 minutes. To fill out the online application and take advantage of TD Ameritrade's current promotional offer, follow the link Join TD Ameritrade. Trade free for 60 days + Get up to $600.

TD Ameritrade is a solid full-service brokerage company with a long history on the market. Like Scottrade, TD Ameritrade belongs to the five largest brokers in the country. TD Ameritrade as a discount broker offers the following prices: stocks cost $6.95 per transaction, options $6.95 + $0.75 per contract and mutual funds $49.99. The firm offers one of the industry's largest selections of mutual funds. In addition, it provides a great selection of 100 commission-free ETFs, which was ranked in 2015 as the best selection for investors who are looking for the most liquid and lowest cost ETFs. Investors can get foot in the door with no initial deposit. $2,000 is required to start a retirement account.

Minimum to open: $0 for a cash account, $2,000 for an IRA.
Investments: Stocks, Options, ETFs, Bonds, CDs, Mutual Funds, Futures, Forex.

Open an account: Join TD Ameritrade. Trade free for 60 days + Get up to $600.
More: TD Ameritrade review.

Best Full-Service Brokerage Firm: Scottrade

Scottrade brokerage firm rating

In late October 2016, TD Ameritrade announced an agreement to acquire Scottrade. TD's purchase of Scottrade is expected to close in the second half of fiscal 2017. Meanwhile, both brokerage houses continue offering the highest possible brokerage services to their customers.

With over 500 offices, Scottrade offers a free Portfolio Review service with investment experts at its branches. The service is designed as an additional recourse to a wide variety of Scottrade's tools and solutions available to all investors to keep their financial portfolios on track and help them meet their investment goals. The Portfolio Review service is a comprehensive analysis of an entire customer portfolio, including financial accounts held at different places (brokerage or IRA account, CD and money market accounts, and more). Scottrade's experts will pull all of the accounts together to help customers understand where their investments are allocated and meet their investment needs.

The Portfolio Review is a free, no-obligation service, which is available to any Scottrade customers whether they are investing on their own or prefer some personalized support. Scottrade's self-directed accounts are qualified for the portfolio review.

Opening an account is an easy and quick process that will take only a few minutes. To fill out the online application and take advantage of Scottrade's special offer, simply follow the link Open Scottrade account today.

Scottrade is a well-priced solid brokerage company that has been around for more than 35 years. It belongs to the five largest brokerages in the United States. Stock trades cost $6.95 per transaction, options $6.95 + $0.70 per contract and mutual funds $17. Over 14,5000 mutual funds, including more than 2,600 no-load commission free funds, are accessible through Scottrade. The firm requires a $2,500 initial deposit to open a cash account. No deposit is required to open an IRA though.

Minimum to open: $2,500 for a cash account, $0 for an IRA.
Investments: Stocks, ETFs, Options, Mutual Funds, Bonds, CDs, Treasuries, OTS Stocks.

Open an account: Open Scottrade account today.
More: Scottrade review

Best Full-Service Brokerage Firm: Etrade

Etrade brokerage firm rating

Etrade offers a bunch of personalized guidance and advice services based on a total account assets level. As an Etrade customer, you can always contact company's professional by phone or at local branches to help you create an investment plan and receive recommendations on investments according to your goals, risk tolerance and time horizon.

Those clients who prefer their accounts being managed by investment professionals may choose between Etrade's two personalized financial services such as the Managed Investments Portfolios and Unified Managed Accounts. Both services are regarded as a hands-off investment approach for clients to have professionally selected diversified portfolios monitored and rebalanced by experts. Services are available for portfolio balance starting at $25,000 and $150,000 for Managed Investments Portfolios and Unified Managed Accounts, respectively. Unlike Managed Portfolios, Managed Accounts offer a broader investment selection and provide access to professional money managers and tax efficiency. The Unified Managed Accounts have a low advisory fee based on assets managed

You can open an account by phone, visiting its branch or filing out the application online. You can request a free copy of Etrade's Advice and Guidance brochure at Etrade's official website.

Etrade is a well-known investment company with services of a traditional and discount broker. Like Scottrade, the company is among the five largest brokerages in the country. Stocks cost $6.95 per transaction, options $6.95 + $0.75 per contract and mutual funds $19.99. Etrade offers over 100 commission-free ETFs. Etrade requires a minimum investment of $500 and $0 to open a brokerage account and an IRA, respectively.

You can open an account by phone, visiting their branch, or filing out the application online. You can request a free copy of Etrade's Advice and Guidance brochure at Etrade official website.

Minimum to open: $500 for a cash account, $0 for an IRA.
Investments: Stocks, ETFs, Options, Bonds, Mutual Funds, Futures, Forex, Fixed Income.

Open an account: Open an account with Etrade.
More: Etrade review.