Optionshouse or Ally Invest. Low cost online brokerage firm comparison: fees, commissions, benefits, good and bad.

Optionshouse Review
Rating Optionshouse brokerage firm rating TradeKing brokerage firm rating
Stocks $4.95 $4.95
Options (per contract) $0.50 $0.65
Mutual Funds $20 $9.95 buy & sell
Inactivity Fee $0 $0
IRA Annual Fee $0 $0
IRA Termination Fee $60 $50
Outgoing Wire Fees (Domestic)$25$30
Outgoing Wire Fees (International)$n/an/a
Full Account Transfer Out$75$50
Partial Account Transfer Out$25$10.00 per security, $50 maximum
Trading Experience & Technology brokerage ratings brokerage ratings
Mobile brokerage ratings brokerage ratings
Research Amenities brokerage ratings brokerage ratings
Portfolio & Analysis Reports brokerage ratings brokerage ratings
Customer Service and Education brokerage ratings brokerage ratings
  • Very low trading commissions
  • No set up, annual or inactivity fees for IRAs
  • No maintenance or inactivity fees
  • No minimum deposit to open a cash or an IRA account
  • Virtual trading platform for beginners
  • Free streaming quotes
  • Sophisticated trading platform and powerful tools
  • Free seminars on options trading
  • Rated high by industry's most reputable magazines
  • Award-wining mobile Apps (5 stars out of 5 by Barron's 2016)
  • Very low commissions
  • Excellent customer support via email, phone and chat
  • Customizable trading platform with responsive design
  • Free DRIPs/Dividend Reinvestment plans (whole and fractional shares)
  • Free real time streaming quotes for active traders
  • Free access to MarketGrader's research reports
  • Extensive educational resources
  • Online banking
  • Extra hours trading
  • Beginners might find the platform quite intimidating
  • Additional charges for penny stocks: $0,005 per share of stock traded for stocks priced $2.00 or less that are not options eligible
  • A single source of third-party research
Open an account Open Optionshouse account. Get a $200 cash bonus or $500 in commission-free trades.


Optionshouse vs. Ally Invest Comparison 2017

Being close rivals, Optionshouse and Ally Invest have significantly grown in the last few years not only by their size but also by the level of sophistication of their trading platforms, research and education tools. Thanks to companies' recent acquisitions of smaller competitors, which allowed Optionshouse and Ally Invest to improve their trading tools, to integrate new technologies and to provide a wider array of investment products, adding up more quality to their services. All these, together with an excellent, one of the lowest in the industry pricing, put Ally Invest and Optionshouse on the list of today's highest rated investment firms.

Ally Invest and Optionshouse charge $4.95 on stocks. None of the major competitors has the same low trading cost. Optionshouse's pricing for options ($4.95 + $0.50) is slightly lower than Ally Invest's ($4.95 + $0.65). For the past five years, Optionshouse has claimed the top spots in the category of the 'Best for Options Traders' in the annual Barron's magazine survey. In 2016, Optionshouse was ranked the #1 best broker for options trading by Barron's.

Mutual funds commissions are also one of the lowest among competitors. It is only $9.95 for Ally Invest and $20 for Optionshouse. On the other hand, it is $76 for Schwab and $49.99 for TD Ameritrade.

Brokers' fees provide clear and straightforward fee schedules, which are posted on their official websites and can be found with ease. Brokerages do not charge set up or maintenance fees and do not require initial deposit to open an account.

When it comes to IRA accounts fees, Optionshouse becomes a more attractive option. The brokerage has no set up or annual fees for IRAs.

Optionshouse offer lower margin rates.

Both brokerages offer great trading tools. While Optionshouse's trading platform might feel quite intimidating for people new to investing, Ally Invest with its user-friendly, intuitive tools can be a great brokerage for beginning traders.

Ally Invest brokerage also provides great educational resources and trader network, where investors can connect and share their insights and experiences. In the past few years, Ally Invest has received high scores for usability and user-friendliness in Barron's annual rankings.

Ally Invest and Optionshouse are great low-cost brokerage firms, which are highly recognized in the industry. Both companies are very attractive options to traders of any types.

If you haven't decided yet which brokerage firm will fit your investment objectives the most, take a look at brokers' incentives. Both offers are great way to safe on trading commissions in the beginning period and increase your investment, potentially.

Optionshouse offer: Open Optionshouse account.

Yet, if you don't have $5,000 to deposit into a new Optionshouse account in the first 60 days of account opening, then Ally Invest, with no minimum requirement for a special bonus of $100 in free trade commissions, is the better choice.

Ally Invest Offer: Get a $200 cash bonus or $500 in commission-free trades.


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