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Ally Invest customer reviews: complaints, feedback from clients, pros, and cons.

Ally Invest Account

  • Stocks & ETFs: $4.95
  • Options: $4.95 + $0.65 per contract or $3.95 + $0.50 per contract for high net worth or active traders
  • Mutual Funds: $9.95

Minimum to open: $0 for a cash account, $0 for an IRA.

Formed by the merger of two online brokers, TradeKing and Zecco, TradeKing has become one of the largest discount brokerage in the United States. When the merger was completed in December 2012, the new company had $2.6 billion in total client assets under management and over 500,000 active accounts. These numbers have been growing consistently since then. Lately TradeKing has been acquired by Ally Financial and renamed Ally Invest.

Ally Invest Review

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Ally Invest Customer Reviews

by MC, 2/16/2018


Cons: could not get through due to limited staffing (855 880 2559); I received an email confirmation my account was open and approved so I wired money in only to be told AFTER Ally rec'd my funds that the account is now ON HOLD. I called and was told I would receive a callback, no one called back and I wasn't able to get through. I asked my money be transferred back and to close the account.

Ally then informs me they would HOLD my money for 6 bus. days before sending it back - this is money that came in as cash from Ally - but they were HOLDING it. I WILL NOT DO BUSINESS WITH A COMPANY THAT SEES FIT TO HOLD MY MONEY HOSTAGE -AND- HAS SUCH POOR CUSTOMER SERVICE. Ally took my money WITHIN ONE HOUR and CONFIRMED THE ACCOUNT WAS OPEN FOR BUSINESS but then reneged putting my account on HOLD but STILL THINKS IT CAN HOLD ON TO MY MONEY? I think the BANKING COMMISSION would like to review this policy.

by John, 2/16/2018

Pros: - Online format

Cons: - Poor customer service and directions

Such difficulty in getting money to transfer from my Ally Bank to Ally Invest account - would recommend a different manner of funding accounts

by Bin, 2/14/2018

Pros: NA

Cons: Dishonest Practice, Extremely poor customer service

Opened this account due to a 2017 promotion, met all advertised conditions but the company refused to honor the cash bonus offer. Cannot escalate through reps. Very poor customer services. Stay away from this company. Ally Online Savings has good customer services but seemingly the trade branch (TradeKing) is totally different.

by Artur, 2/3/2018

Pros: Low commissions and fees. Easy to use.

Cons: No advanced trading platform.

Been with them since 2008 when they were called TradeKing. Always low rates, always adding new features. Now I'm also get the highest online bank accounts rates from Ally Bank.

Leading U.S. Brokerage Review Websites About Ally Invest

"TradeKing's non-tiered rates and uncomplicated pricing make it a good value among online stock brokers. You also get useful research information and analytical tools, and you have access to educational resources and customer service if you need it. With TradeKing's strong trading and investment tools, you can analyze your options carefully and then execute with precision."

TopTen Reviews

"TradeKing has great pricing, great customer service, helpful online training, and adequate mobile integration. For a trader who needs low cost, and no hidden fees – TradeKing is hard to beat."

Investor Junkie

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Ally Invest reviewed by former and current clients. Ally Invest customer reviews: 4. Rating: 3.