Generic Trade Review

Customer's Rating:   brokerage firms reviews

Generic Trade customer reviews 2018: complaints, feedback from clients, pros and cons. Is it good and safe to invest?

  • Options: $0.59
  • Futures: $0.59
  • Minimum to open: $0 for a cash account, $2,000 for an IRA.

Most account types may be opened, including individual, joint, partnership, corporate, trust and IRAs.

About Generic Trade

Generic Trade is a discount brokerage firm specializing in online futures and options trading. It offers the latest technology with unparalleled speed, reliability and functionality, provided by a cutting edge trading infrastructure. All accounts regardless of size or volume are 59¢ commission per trade. For more information and a free $50,000 simulated trading account visit the company website.


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Generic Trade Reviews

by Marc, 1/16/2018

Pros: None

Cons: Bullshit $59 fee

Deposited an initial $1000. Looked back about 5 weeks later to check out the platform and had been charged 2 $59 fees that are opt-out only and are only disclosed on a sub page of the fees page. Very scammy.

by Tom, 1/10/2018


Cons: $75 per month deducted automatically from your account for fees. Terrible customer service. No ACH withdrawls! Total scam.

Customer service is rude and condescending when you ask them a question. I just wanted to try trading with real money on the platform before I decided whether or not to use the service permanently. Immediately upon my account being opened my funds were drained by $75 for fees which they would not refund. I never agreed to these fee being charged. You cannot withdraw money via ACH, but rather have to wait for a check. I would even risk giving this company your financial information. They are scam artists who are for some reason allowed to operate in this space.

by George L., 10/17/2017

Pros: Low fees, easy platform and helpful support

Cons: No stocks - options tools mediocre

I've been at OptionsXpress forever, but I don't really trade options anymore and I wanted better commission since I started trading the emini s&p frequently. A co-worker suggested Generic Trade and after a bit of research I opened with them. Compared with OX the platform is super easy for futures, but the options tools are not the best. That's fine for me now however. emails and chats were answered immediately and I was even able to get someone on the phone right away. Also, I was surprised that all of the fees were exactly as advertised. I would recommend trying them if want to trade only futures. They have been great for that.

by Nathanial W, 8/21/2017

Pros: Nothing

Cons: Trades when you are not.

I opened an account with Generic Trade a couple of weeks ago. I did not mind the demo account, and even if it was minimal, it got the job done. That was until I decided to open a live account. In the past week of trading, I have noticed that I would open "trades" which I did not execute. At first I thought it was my fault, so I made sure to cancel each trade that I decided not to go through with. However, when I was getting back to the computer to start trading again, I was down $500 on a trade that I never ordered. Please, be aware and do your research before even considering these guys.

by Michelle D., 8/17/2017

Pros: Value, support and technology

Cons: Still none

I wrote a review last year and found myself here so decided to update. If you scroll down to my last review, you can see I'm a bit of a fee freak. As I mentioned, I'm hyper sensitive to this due to previous experiences - including one with a broker that got real ugly. I have really grown to love this company since they truly do exactly what they state on their website. I didn't read the reviews here last time, but now I did and there are a few that had fee problems. I can't understand this. Maybe the reviews are competitors or something? Go to the site and you will see there aren't many pages and many have some sort of link to the fee page. Also, when I applied for an account I even received multiple emails telling me to review the fee page so there was no confusion. Very peculiar. Sorry to ramble, but like I said, I'm kind of a fee nut and there is no place I have EVER seen that is as crystal clear about fees as Generic Trade. I've been here for over a year, love it and take offense at these comments. If you are another company and are here to make them look bad, might I suggest instead to adopt some of their policies and earn business ethically?!

by Steve, 8/3/2017

Pros: bad

Cons: bad

Yes, I too have been trading 20 plus years.
When asked why position close , Was told on wrong month.
IE trading on sept 2017 contract in July 2017. So are these real brokers, Or bookies making own rules.;(

by Joe, 7/17/2017

Pros: It is a real brokerage site but very bare bones

Cons: Opt you in for expensive services and won't refund you

I setup my account. Put in some money and was waiting for an opportune time to make a trade. Work got busy so I let it be until things slowed down. I logged in this weekend to find that my account had been raided a $148 by Generic Trade for an account I setup less than 2 months ago.

I contacted customer service and they said they wouldn't refund my money because the fine print said that they "opt-in" everyone for their worthless platforms and exclusivity tech. I lost all trust in Generic Trade after feeling ripped off by them and pulled what money they didn't steal from me out of the account.

by E, 7/11/2017


Cons: Horrible customer service.

Charged upfront fees.

by cltrader45, 6/15/2017

Pros: Has what I need

Cons: Not everything I want

I've been using Ninja for years at a few different firms and the latest was the Ninja Trader broker. Based on my latest experience however, I decided that while Ninja stuffed a lot of features in the the platform, it just seemed kinda old fashioned and sluggish compared with some other platform demos. I also had some problems with the broker that soured me. I played around with Generic's main platform for a while and really liked it. There are some indicators that I would like to have added, but for the time being will have to live without. I opened the account and found the platform to move a lot faster through the menus than Ninja and in fast markets I did notice a difference in speed when I filled multiple contracts. So they are certainly not perfect, but I'm definitely happy with the switch.

by Patrick, 5/30/2017

Pros: Review Update


I just wanted to update my review from 5-16. They just added a bunch of videos on the pro platform, but none on the other two. To see the videos, there is a link on their demo page. BTW, its been over a month now and all is going smoothly.

by Jen T, 5/30/2017

Pros: Rates, opening process, simplicity, low futures margins

Cons: Basic options tools, no stocks or stock options

I've had an account at OptionsXpress for quite a while and have had few complaints, until I wanted to trade futures. From as difficult as it was to get access and the costs involved, it seemed like they didn't want me to do it. I was so annoyed by the process that I closed and opened an account with Think or Swim - Ameritrade. Well, talk about a hassle! It took me a week to get my account opened there and it was like I was buying a house or something. After I opened I enjoyed their software and options tools better than at OptionsXpress and the rates for futures were a lot lower, but the margins were terrible. I decided to find a dedicated futures place for my day trading of the ES and keep this account for stocks. After what I went through with Ameritrade, I decided to apply to two popular discount brokers and whoever opened first I would go with. I decided on Interactive Brokers and Generic Trade. I got an account number from Generic about an hour after I applied and Interactive was so hard to communicate with about what I needed, I just gave up. I funded my Generic account the next day and was trading. I was please to find out I could trade options on futures too, but it doesn't seem to be their main objective since the tools are not nearly as good as either OptionsXpress or Ameritrade. Everything else is great though - I pay less than $1.20 for roundtrip commission and the rest of the fees are the same basic ones as everywhere. For margins I only need about a quarter of what I needed at the other places. I wish they'd do some other types of trading and had more options tools, but other than that I'd recommend.

by Carl, 5/26/2017



Being in the markets for 25+ years and having experience with 30+ brokers I found the Generic application process most complicated and confusing of all. First of all, their website looks 10 years old and during the long opening process different domains were used (,, This suggests a non-integrated background technology which is a big problem for a broker where technology counts a lot. The support didn't convince me at all, I was getting all kinds of misleading information, they asked for the same documents twice or didn't answer my questions at all. In general, the customer support is quite rude. It also took a week to process my documents. I stopped the application before funding when I found out that their monthly account maintenance fee is not $0 as stated but actually $59 (for the platform), plus the fees for CME/ICE. Their other fees are also quite high, e.g. $60 for a wire transfer out. Doesn't look like an honest business model.

by Andy L., 5/19/2017

Pros: Phenomenal customer service

Cons: TBD

I pretty much do everything online, including trading/investing, so I consider myself a decent judge of service response quality and timing. It is also one of the most important things for me, probably because of a pretty bad experience I had. After I found Generic Trade, I tested them out by asking a number of questions through their website and by email. I was happy with the response quality and thought the timing was pretty good. When I applied for an account however and had questions, the response was almost immediate - incredible. After being a client, I have had a few occasions to request assistance. In the beginning, I was upset that I couldn't trade - the system wouldn't allow any trades. So I sent an email through the trading platform and within minutes I received the response. Turns out I didn't read the email they sent when I opened that informed me when my funds would be cleared for trading. Since then I have had a few random questions and all were answered quickly and concisely. Which I also like. Everything else seems fine as well.


by Jax, 5/17/2017

Pros: What you see is what you get

Cons: What you see is what you get

I went to amp on a referral, but had a hell of a time figuring out my costs. After talking to a broker and discussing commission an other fees, my actual costs were different... not lower by the way. I went back to the website, but couldn't find anything specific about various charges. They just have a form to fill out for someone to "beat any price". Good luck. The prices weren't that bad, I was just felt taken advantage of and didn't want to start off that way. I could have probably negotiated, but I was past that. Anyways, I found Generic Trade online and their site seemed pretty specific about what they offered. I called and spoke with someone to confirm and he said that any fees that they have charged or plan on charging are currently on the website. After a couple of weeks of trading I'd agree. The only negative is that their website doesn't really offer any helpful market info, so I have to go elsewhere for that. For me the most important thing is an honest relationship and this seems to fit that.

by Patrick, 5/16/2017

Pros: Great rates, no hidden fees and easy to deal with

Cons: No videos (although they said there would be some soon)

I was with MB Trading for quite a while and I was happy, but they have been taken over recently and it is certainly not what it used to be. OMG, they charge $50 for CME fees! Anyways, a friend of mine has been at GT for a few years and has been trying to get me over, so in light of recent events, I finally made the switch. It was a bit difficult at first since they have different software and no videos, but the software is actually a lot newer and easier. It's kind of like an old cell phone and a new iPhone. The iPhone is a lot different, but intuitive. Anyways, they have a decent manual and have been pretty helpful in pointing me in the right direction. About 3 weeks and counting and I would definitely recommend if you have been trading for a while.

by Vins Tan, 5/16/2017

Pros: None

Cons: Rude customer services - Marc

The only review for this brokerage is stay away from it. Not only fishy brokerage with not sincere trading services also terrible customer service desk who name Marc.
Low rank brokerage yet arrogant. Guess it gonna be stay low rank forever. Good luck generic trade. Not to say if you can survive long. Bye bye.

by Clpong, 5/16/2017

Pros: Nothing good to shout about

Cons: Suck brokerage

It rejected my account application without given a reason. Where i am using ameritrade with no issue. Worst brokerage. Other than cheap nothing much left!!

by Amanda, 5/5/2017

Pros: Transparency

Cons: Strict

The good and the bad about this company is that I always know what to expect. I say bad, because if there is something I don't like or would like flexibility in, they don't budge. Although a bit annoying at first, I have come to really take comfort in knowing exactly what fees I'll be charged and what is expected for day trading, etc. Also, it's nice not to get 3 different answers from 3 people like my last broker. My only suggestion is to take more suggestions. They do actually have a specific procedure for suggestions, but they haven't taken any of mine yet. All in all, I have to say that they really have been great, so I'm giving 5 stars.

by Drew, 3/24/2017

Pros: You can at least trade

Cons: Inconsistency

They are very inconsistent about their trading policies. For example despite advertising $0 commission you cannot actually start an account without a unstated deposit minimum. Little inconsistencies like this are enough to know a company is shady about its business model.

by Michael, 3/16/2017

Pros: Very professional, no nonsense, love the platforms

Cons: N/A

I just started trading futures, so I don't really have a direct comparison, but I have had some online stock accounts and by comparison, these guys are definitely more accessible and have been most helpful. I am lucky to be working with a personal mentor who knows futures very well and she answers most of my questions, but on the occasion that I have contacted Generic for guidance, they have pointed me in the right direction. As for trading performance, it seems good to me and my mentor is very pleased. I was also told that this is about the cheapest I can pay for everything, so I really don't have any cons to offer.

by Danno, 1/30/2017

Pros: none that I can see

Cons: everything

I really wanted to use Generic Trade for order execution ONLY. I have all of my own charting software all set up and working fine so all I was looking for is a basic DOM that I could place orders with and pay low fees for doing so.

After 24 hours of trading on their free demo simulator it's clear that something fishy is going on. I went to bed flat and woke up with a long position of 2 contracts that was losing money. All of my orders were for 5 contracts so where did this 2 contract order come from? Several other times I found positions that I didn't open myself. Finally, I saw with my own eyes as it filled orders at 1196.00 when the actual price hadn't gone below 1197.2. That happened three or four times so obviously I can't risk opening an account and trading live when others above have complained about the same thing on their live accounts. I don't believe it's a coincidence!!

Their premium trading platform also doesn't give time/date stamps for the orders so I can't tell one order from another on the orders book.

I also noticed that all of the glowing reviews above are from traders who have been trading 25 years or 15 years.. Most of the good reviews start out very similarly, anyways.

by Max, 1/7/2017

Pros: N/A

Cons: N/A

Hi all,

Appreciate all the posts. Looking for a low cost broker and finding Generic interesting.

However, after browsing their website, still unable to tell. So, exactly how low their trading costs are? Can any trader currently with them post the rates here -- total cost for a round trip (commissions + fees) for below contracts, NOT including that $59 platform fee:

NQ, TF, CL, GC, ZB, 6E & ZC


Max, NY

by Missy J., 12/8/2016

Pros: Great service, can't beat the fees and lover the platform

Cons: None really - maybe auto trading would be nice?

I used to be a broker in the Yen pit and been a housewife since the pit closed. I trade mostly eminis with Generic Trade and opened my account about a year ago. The reason I'm writing this review is because of a problem I had and what happened after that. I opened about a year ago and no issues, then yesterday my platform froze and it cost me a bundle. I was really, really upset. I called them up and demanded that they tell me what was going on. He said they hadn’t had any reports of issues and that really set me off. The whole time he started going through one thing after another of what I may have done wrong. I hung up and put in a request to close the account. Later that day I found out my son had been making changes to our router firewall and that is what screwed me up. I felt terrible – I think I may have been a bit unlady like. I called back and apologized. Throughout my tirade the rep I spoke to did not get ruffled at all and just kept trying to find solutions for me. When I called back he said no problem, this kind of thing happens pretty regularly, but he did say people don’t usually call back to apologize. So I told him I’d do so online as well. These guys are real professionals and if you are a serious trader, you should give them a try. Tell them Missy sent you - actually you might not want to do that:)

by Yuri G., 12/7/2016

Pros: Great software, great infrastructure, simple fees

Cons: Only futures and options

I used to trade professionally (part of a fund) and am now retired. Since I don't have an interest in buying my own servers, but wanted to trade at a firm that has all of their own technology (handling the data, software and hardware) with co-located high end servers. In other words I wanted a place where pros go to trade. In truth I found 2 - Advantage and Generic Trade. Since Generic has an integrated system (handles data and front end), I went with them. I am quite pleased. No stalling during high volume days/times and even though I am not using a VPN to go direct to my own server, this system really flies. For what service I've needed, it has been quick and helpful. If you just want to day trade and don't need much but a fast setup -I'd go with them. Been there about a year.

by RICHARD, 12/6/2016

Pros: low commissions, fees

Cons: disastrous web platform, customer service is quick but useless

have over 20 years in trading futures on various platforms, eg IB, TOS, TS, etc. Opened an a/c with Generic to save fees (what a mistake). Used their simple web platform (use TS for my charts) and was surprised when I noted two contract executions I had not made. Immediately closed them out with a loss and complained to Generic. They were adamant that it was my error and that perhaps I should get more experience trading (?!!). Giving them the benefit of the doubt but reducing the # of contracts I continued with the web platform. Sure enough, today I discover an overnight short I had not made for another loss. Closed them out, withdrew my funds, and will always repeat to myself "you get what you pay for". DO NOT USE GENERIC NO MATTER WHAT THE COST SAVINGS!

by Michelle D., 11/29/2016

Pros: A true value, great support

Cons: none yet

Every account I've ever had has hit me with some kind of fee I didn't expect or know about. After reading 1 page on Generic Trade's website (commission page)I knew every fee. I've been there for a while and haven't been charged anything that wasn't on there and hopefully there won't be - I'll be back if there are. Also, it's just a good deal. I pay $59 for the platform and the last good platform I paid for was about double. Also, if my volume changes, I don't get those sneaky 'surcharges' that most places have charged me. I have no complaints. The service works great for me, they've assisted me in a very timely fashion every time by email and chat. The one time I called, they answered on the first ring and gave me the info I needed immediately.

by Nick Spiro, 11/23/2016

Pros: Quick setup, easy and fast platforms, great margins and fees and strategies held on their server

Cons: No stocks or cash forex (they have exchange forex)

Since I've been trading for a while, I've had some bad experiences so I've spent a lot of time looking at reviews. There seemed to be very good reviews about the quality of their trading infrastructure, fees, platforms etc. but several poor service reviews. Since they have no minimums, I opened with $3000 to trade 1 ES and go from there. I completed the app, wired funds and was trading the same day and never spoke to anyone! So far so good... Now I was really curious about the conflicting service reports, so I called their main number and spoke to someone there. I asked him straight out - I saw some bad reviews about people that have called you and had a bad experience. He told me that as the only brokerage firm without any kind of brokers or salespeople so they can offer the rates they do, the downside is that when people expect to have detailed discussions about their trading or help learning how to place trades, etc. they are very abrupt in letting them know that they don't support that. He said some people don't take it so well. I found the whole thing fascinating. He said the worst is that when someone calls to say they did really well on the demo and want to trade for real, but need help getting started. They tell them that they should probably go to the CME website to learn more first and that the demo has nothing to do with real trading. Also, one time I called to ask a question about their day trade margin and was told that I needed to send an email so that the client services department could answer properly. I can see getting annoyed that I couldn't have what I thought was a simple question answered, but I do understand. Anyways, I am now trading my normal 5 contracts and couldn't be happier. I'd say that if you are new to or haven't traded and you open here, I will probably see some negative reviews from you too :)If you have traded and just want the kind of support that will keep you trading without problems, these guys are really great. My 2 cents.

by Jomo, 11/23/2016

Pros: There really are none honestly

Cons: Atrocious (nothing like I've ever seen before) customer service, platform & data fees (many not disclosed), ambiguous site & policy wording, ambiguous intra-day margin approval process, sub-standard basic platform, etc.

Customer service is one of the most important things to look for in an online broker. Due to the low commission structure, Generic Trade's customer service really is atrocious (nothing like I've ever seen before). When asking a question about the wording of their policy, I was met with the response "you should note that we are a deep discount brokerage firm and do not offer any educational services". I was then charged $74 and denied intra-day margin (even though the intra-day margin requirement is $0), and told it was because I asked about the policy. This is just one of the many incidences over the past 2 week account opening process. TD Ameritrade's (Think or Swim) trading platform is top-notch and I have spoken with reps at Trade Station who have been nothing but a delight thus far.

by Jason, 11/21/2016

Pros: Low commisions

Cons: Service

Marc is the reason I switched brokers, a no frills platform with good execution rates... "0" customer service and a team that is the worst to deal with. generic is for some but certainly not for me.

by Roger B, 9/27/2016

Pros: Great deal!

Cons: None

If you don't need any help and want the best rate out there, go to Generic Trade.

by steve, 9/17/2016

Pros: comissions

Cons: charting is very weak

generic trader online can only day trade can not hold a position overnight even if you have the margins,must close positions 10 mins before when you have to close it 10 mins before and market rallies the last 10 you need a second account for overnight positions
charting is the worse very few indicators. how hard is it to add more indicators
symbols they should get rid of the period in symbol example es.z16 how about just esz16
advance trader is good. like to that you can do order cancel orders and simple brackets

by Rjames, 9/7/2016

Pros: Low cost trades

Cons: Watch those fees!

Web platform is (intentionally) poor so you have to use their 'pro' platform for $75/month.
Deposit money ACH for free, but if you want your money back you have to pay wire fees ($40-60, no ACH) or request a check. I requested a check - and it's been 2 WEEKS so far and I haven't seen it. I called, and was told I could pay $40 to cancel the check and have it resent, or wait another 2 weeks and they'll resend for 'free'. I get it, they need to make money - but their methods are sleazy.

by Melanie Rodriguez, 8/24/2016



I been trading futures for 5 years I heard about Generic Trade low cost and I tried the demo account because I wanted to learn the platform before I open a real account with them. I called GT asking a few simple questions about the platform and Mark who answered the phone was so rude that I will never open an account with them. And after reading all the reviews Im glad that I didn't open an account with them. Terrible company!!!

by hbomb, 5/3/2016



wouldn't even let me open an account. made me fill in my income, etc... is it because i only make $30k a year?? do i have to already be a millionaire to gamble? because if i were a millionaire, i wouldn't need to gamble. F U!

by Melanie S., 4/27/2016

Pros: Fast set up, cool software, fun

Cons: None yet - but we'll see

I used to trade futures years ago with a broker and then switched to stocks and used esignal. I have to say, I've done really well at esignal and have no complaints, but recently due to the market, wanted to get back into futures. Since I'm a pro now at online trading, I figured I didn't need a broker and started the app process with esignal for futures. Well it seems apparent that they have no interest in that business since I still don't have an account open! After a week I did a search for esignal - top futures firms and found a review that reviewed 7 companies. I went with the one they rated best after I looked around for some other reviews. So far Generic Trade has been awesome; I'm nervous that something will go wrong since it all seems a little too good to be true. The rates are much better than esignal wanted to charge and the platforms are really neat - I use the GT Pro mostly. Most of all I love the speed and excitement of futures - much faster than stocks. Not making much money 'yet', but having a blast. My friends all tell me I have a big mouth (yeah friends), so if they mess around with me I'll be back! One thing I thought of that could be a negative - I asked them for some market hours and they told me that as a deep discount client, it was my responsibility to know that information. They did direct me to the exchange website however and told me that hours and other information can change so it would be good for me to bookmark that page. I guess I can understand that. Well we'll see and shame on you esignal!

by Jason Wu, 2/16/2016

Pros: low fees

Cons: web interface is terrible, deliberately so

All of the feedback below is regarding the WEB site, NOT the platform.

When you're about to place an order you cannot preview how much your account will be debited, so you'd better do the calcs yourself.
Charting is awful, the data points on the X axis are unintelligible and parameters such as timeframes cannot be varied. Using a 3rd party provider of charts is a must therefore. Any good college intern can enhance the web site drastically from where it is today in the span of only 30 days, so clearly GenericTrade deliberately have kept it terrible to make you switch to the firetip app. Also there is an annoying news banner that constantly shows sliding news reports -- very annoying and totally useless where trading decisions are concerned. In a nutshell, this has to be close to the worst possible trading web site I've ever seen.

by Alexander banda, 1/14/2016


Cons: A terrible firm

Well I funded my acct with a wire transfer had the money in the acct to cover position by the exchange included overnite my orders got rejected emailed the firm got email back from them that even your are completely blind you will see that they fuck around with you cftc or nfa should take away the brokerage license from ironbeam inc and if they don't they don't their jobs hopefully that will get them one day and neither less to say that ronald Farr the owner of Farr financial is maniac too

by Jerry, 6/30/2015



I've been with a few discount firms, but GT has provided more service at a lower cost; I'm very impressed. I don't ask for much, but when I need something, they have been extremely helpful.

by James, 6/12/2015

Pros: price

Cons: arrogant, not helpful owner/broker of firm

Stay away from this firm, I cancelled my account with generic trade after 2 months and switched to another ironbeam broker...The other broker with same platform is much nicer and treats me like family.

The owner of this firm generic was not friendly and tries or makes trading difficult with run around or beating around the bush answers to my questions. Please stay away from this firm

by Albert P., 2/19/2015

Pros: Great execution, state of the art tech and LOW FEES

Cons: No Stock trading

Generic - where have you been all of my trading life?! Seriously though, I've with them for a few weeks and its been wonderful. Account setup was a snap (especially after taking a week to set up and then closing an account at Tradestation!)and although I hadn't used the platforms before, they were intuitive and after a week, I got all 3 down pat. They've got the Pro platform, an online one and this nifty mobile app too. Unlike the previous mobile app I used (ibroker), I can use their other platforms and the mobile app at the same time since they are connected somehow. Anyways, its been nice, but I really wish they offered stock trading so I can move my Etrade account over. Or better yet, Etrade why don't you guys learn a thing or 2 from Generic as to how easy an account can be?


by Elliot, 11/30/2014



They are pretty generic but they get the job done. Costs are kept down but don't expect many features. Though its generic it is quality it is not a fly by night operation.

by Heath P., 5/3/2014



Have been trading for about 5 years and have had accounts at IB, Mirus and MF Global and have used Ninja and TT mostly. I trade the ES, TF and occasionally EC roughly 200 contracts/day. Of the 3, Mirus was the best and I negotiated a good rate, but had some issues when my trading volume dropped one month due to vacation and that led to some unpleasantness. After that I was on the lookout for a new brokerage firm and after what I just went though it was quite refreshing to find a place with no brokers, no negotiating and the same rate for everyone. Even though I could do better than 59 cents, I was willing to give them a try because they seemed to have what I wanted. The biggest problem I had was giving up my Ninja, as they do not offer any but their own platforms. People that want auto-trading and advanced programming options won't like what they have to offer (although I heard they are working on that), but on the upside they keep their strategies on their servers near the exchange so the fills seem better and no need to worry about my computer failing or delays in connection. Took me a while to get used to it, but now for my trading, which is pretty simple bracket trading, I find the experience faster and more intuitive. Their data feed is their own and is direct unfiltered, which is what I was used to with Zen Fire so little change there. I have only called 3 times in about 9 months, once to the admin office and twice to the desk and all went well. I should also mention that one of the times to the desk was at 2a and he picked up right away and helped with my question don't try that at IB. To sum up: Pros: Great execution, stable and easy to use platforms, good rate automatically Cons: Limited platform options, no auto-trade, need to know what you are doing just basic help

by Jase Lange, 5/2/2014



haven't been with them too long, but so far they have given me exactly what I wanted in a brokerage firm.

by Stephen J, 4/16/2014



Have been trading for over 10 years. When I came across this website. I thought great this is exactly what I was looking for. After opening an account things turned sour. I had some questions. The guy Marc who runs this firm is an absolute idiot. Very condescending. Does not answer my questions without being rude and arrogant. I am not sure how this firm is still in business after my experience. I have left the firm due to this idiots attitude. I certainly hope before you decide to open an account, you talk with this idiot. Then make your decision

by Adam, 4/16/2014



They use their own platforms (so unfortunately I had to learn a new platform) and there are some things that I would do differently if I had the choice, but I've never learned a new platform as quickly.

by Pissed, 4/5/2014



The practice account is NOTHING like the live account and one trading day cost me 1100.00 Totally a RIP OFF! did not advertise or speak of tremendous amount charged. Screwwy, Internet

by Beware, 4/5/2014



Just opened a new account and started a few future tradings. To my big surprise, a filled position with the biggest profit was missing after a fiw hours. It seemed to me that somebody in the firm was manipulating the position(s) in such a way he/she could steal your money by a back-filling. It is terrible. Anybody wants to open an account with Generic Trade. Think twice

by Paul R, 3/22/2014

Pros: Rate is really low


The rate is really low, but what is different is that when I started trading they didn't nickel and dime me to death with fees or have brokers call to get me to work with them. It's just what it says on the site, really fast connections, great platform and phenomenal rates.

by AlphaTrader, 3/6/2014



My perspective is that Generic Trade seems to be focused on the trader that only wants to pay for the best execution and software and goes out of their way to not offer (or charge) for other things that many traders might want.

by Bry, 8/16/2013

Pros: Honest and accurate in my experience


I traded futures for a long time. It is a difficult activity to succeed in. I had accounts with Generic, both practice and live, which were very comparable. I can attest that that company was both honest and accurate in my experience. Not only that, their commissions are probably unbeatable.

It is a shame when a trader who doesn't know what he is doing loses money and then blames the brokerage instead of himself. A trader should practice for a long, long time before using real money, but people want to get rich quick. Usually the opposite happens.

I have no affiliation whatsoever with Generic Trade, just trying to set the record straight.

by Alejandro, 12/14/2012

Pros: Excellent service, commissions and execution

Cons: None

I am a foreign trader which has been on the business for the past 20 years. When seeking for an online trader looking forward to reduce the commissions I met this company who introduced itself as a global brokerage firm. This statement is absolutely true. Opening the account was easy and fast. The execution has been outstanding. My experience with them has been clean and absolutely transparent. If you’re looking for a broker in which you control your trading process, Generic Trade is definitely and excellent option.

by Jonathan S., 10/2/2012

Pros: Low commission, no hidden fees, fast platform - Easy setup

Cons: None so far (I'll post again if things change)

I'm very happy. Opened the account, funded it and started trading the same day. No issues, didn't have to talk to anyone (not a fan of brokers)and communication via e-mail and web chat has been great the few times I've needed it. I love 'easy' and that is what these guys are.

- Jon

by Robert Back, 2/14/2012

Pros: Best commission I've seen and fastest fills I've had

Cons: No brokers to help

I've been trading for about 30 years, but have always used a broker. Since it's hard to day trade paying $25 a trade I decided to open at a discount brokerage firm. I have a discount stock account, but they have broker help if I need it and I asked a broker for a recommendation to trade futures. He said that he and some other brokers there have accounts at so I opened with them. I had the account opened and place a trade the same day which was great, but when I had a question on where to place my stop order they said that they will place orders for me 24 hours a day if I need to, but don't ever provide any advice or guidance at all. I guess that's why it is 59 cents a trade; but I still thought they should help with my order. So I took a break, signed up at a trading school and now I'm more knowledgeable. Been trading again for about 3 months and it has gone really well. If you don't need any help and want the best rate out there, go to Generic Trade.

Leading U.S. Brokerage Review Websites About Generic Trade

"Generic Trade charges the same low fee of $0.59 for all trades, but users are restricted to only trading futures and options on futures... Generic Trade knows its audience, and serves them well. While less-experienced futures or options traders may appreciate broker access, most in these already-advanced fields will appreciate the firm’s low fees and powerful platforms."

Nerd Wallet

"Generic Trade is the first online futures broker I have seen to create obvious transparency for traders when they go to the company’s website to get more details. The website is somewhat basic and straight to the point - no bells, no whistles... This is not the type of firm that offers a great many extra services for their clients. For those who don’t need research reports and trading recommendations emailed to them everyday, a firm like this might makes sense. I’m sure most online traders will appreciate that Generic Trade has no salespeople, so you don’t have to worry about a broker calling you everyday or upselling you to a full service account."

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Generic Trade reviewed by former and current clients. Generic Trade reviews: 53. Rating: 3.