2020 list of human broker-assisted trading fees charged by major discount online stock brokers. Which brokerage firm has the lowest broker-assisted trading cost: Merrill Edge, Charles Schwab, Fidelity, Etrade, TD Ameritrade, Ally Invest, Wells Fargo, Interactive Brokers, Robinhood and TradeStation.

What Is Broker-Assisted Trading?

Broker-assisted trading is when you call your brokerage company and ask a human operator to place a trade for you.

Broker-Assisted Cost

Every discount brokerage firm charges a different price for its services. Today's average price for an online stock or ETF trade placed by investors through a discount broker's trading platform is close to $0. Unlike online trading, broker-assisted trading requires assistance of an actual human trading expert and therefore often has a higher cost.

Below is the list of fees for broker-assisted trading charged by the leading discount brokerage firms.

Brokerage Firm Broker-Assisted Trading Online Trading Fees
Ally Invest
Ally Invest brokerage firm rating
$20 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.50 per contract
  • Mutual Funds: $9.95
Charles Schwab
4-star brokerage firm rating
$25 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.65 per contract
  • Mutual Funds: $49.95 to buy, $0 to sell
ChoiceTrade
4-star brokerage firm rating
$25 + online trading commission
  • Stocks and ETFs (NYSE, Nasdaq, AMEX): $0 (market and limit day orders only. Day+Ext, pre and post market, add $0.005 per share)
  • All other stocks: $7.00 (trading is not allowed on stock trades less than $0.05 per share. Additional $0.0007 per share charge applies to shares over 10,000.)
  • Options plan 1: $0.40 per contract (Limit of 250 contracts per leg, max 4 legs per trade. Exercise and Assignment $5)
Etrade
Etrade brokerage firm rating
$25 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.65 per contract
  • Mutual Funds: $19.99
Fidelity Investments
3-star brokerage firm rating
$32.95 + online trading commission
  • Stocks & ETFs: $0
  • Options: $0.65 per contract
  • Mutual Funds: $49.95
Firstrade
4.5-star brokerage firm rating
$19.95 + online trading commission
  • Stocks & ETFs: $0
  • Options: $0
  • Mutual Funds: $0
Merrill Edge
3.5-star brokerage firm rating
$29.95 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.65 per contract
  • Mutual Funds: $19.99
Robinhood
3-star brokerage firm rating
$10 + online trading commission
  • Stocks & ETFs: $0
  • Options: $0
  • Mutual Funds: na
TD Ameritrade
4.5-star brokerage firm rating
$25 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.65 per contract
  • Mutual Funds: $49.99
TradeStation
4-star brokerage firm rating
$50 + online trading commission
  • Stocks/ETFs: $5 per trade
  • Options: $5. + $0.50
  • Mutual Funds: $14.95
USAA Investments
3-star brokerage firm rating
$50 + online trading commission
  • Stocks/ETFs: $0
  • Options: $0.75 per contract
  • Mutual Funds: $45.00
Vanguard
Vanguard brokerage company rating
$25 + online trading commission
  • Stocks/ETFs: $0
  • Options: $1 per contract
  • Mutual Funds: $20; Vanguard funds - free
WellsTrade
WellsTrade brokerage firm rating
$25 + online trading commission
  • Stocks/ETFs: $0
  • Options: $5.95 + $0.75 per contract
  • Mutual Funds: $35


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