2019 list of human broker-assisted trading fees charged by major discount online stock brokers. Which brokerage firm has the lowest broker-assisted trading cost: Merrill Edge, Charles Schwab, Fidelity, Etrade, TD Ameritrade, Ally Invest, Wells Fargo, Interactive Brokers, Robinhood and TradeStation.

Every discount brokerage firm charges a different price for its services. Today's average price for an online security trade placed by investors through a discount broker's trading platform is about $5.00. Unlike online trading, broker-assisted trading requires assistance of an actual human trading expert and therefore often has a higher cost.

There are not as many firms nowadays that do not charge broker-assisted trades. In fact, Ally Invest is the only brokerage firm today with no fees for broker-assisted trading. Optionshouse used to belong to this list too, but the company was bought by Etrade.

While some brokers have the same fee on any security traded broker-assisted, other companies have a different broker-assisted fee on different securities. Also, some brokerage firms add a broker-assisted fee on top of regular online trading commissions.

Below is the list of fees for broker-assisted trading charged by the leading discount brokerage firms.


Brokerage Firm Broker-Assisted Trading Online Trading Fees
Ally Invest
Ally Invest brokerage firm rating
$20
  • Stocks/ETFs: $4.95 or $3.95 for high net worth or active traders
  • Options: $4.95 + $0.65 per contract or $3.95 + $0.50 per contract for high net worth or active traders
  • Mutual Funds: $9.95
Charles Schwab
4-star brokerage firm rating
Online trading commissions + $25
  • Stocks/ETFs: $4.95
  • Options: $4.95 + $0.65 per contract
  • Mutual Funds: $76 to buy, $0 to sell
ChoiceTrade
4-star brokerage firm rating
$25
  • Listed stocks plan 1: $5.00
  • Listed stocks plan 2: $0 with $5.00 monthly fee (market and limit day orders only. Day stop, stop limit and all GTC and day+ext orders are $5.00)
  • All other stocks: $7.00 (trading is not allowed on stock trades less than $0.05 per share. Additional $0.0007 per share charge applies to shares over 10,000.)
  • Options plan 1: $5.00 + $0.15 per contract*
  • Options plan 2: $10.00 per trade with no per contract fee* (up to 250 contracts per leg)

* - Limit of 250 contracts per leg, max 4 legs per trade. Customer may choose either one of the two options plans regardless of which stock plan is chosen. The default option plan is $5.00 plus 15 cents. Exercise and Assignment are $5.00.

Etrade
Etrade brokerage firm rating
$25
  • Stocks/ETFs: $6.95
  • Options: $6.95 + $0.75 per contract
  • Mutual Funds: $19.99
Fidelity Investments
3-star brokerage firm rating
$32.95
  • Stocks & ETFs: $4.95
  • Options: $4.95 + $0.65 per contract
  • Mutual Funds: $49.95
Firstrade
4.5-star brokerage firm rating
$19.95
  • Stocks & ETFs: $0
  • Options: $0
  • Mutual Funds: $0
Merrill Edge
3.5-star brokerage firm rating
$29.95
  • Stocks/ETFs: $6.95
  • Options: $6.95 + $0.75 per contract
  • Mutual Funds: $19.99
Motif Investing
Motif Investing reating
$45
  • Motif (up to 30 Stocks/ETFs) $9.95 per trade
  • Stocks/ETFs within Motif: $4.95 per stock/ETF
  • Stocks/ETFs outside Motif: $4.95 per stock/ETF
Robinhood
3-star brokerage firm rating
$10
  • Stocks & ETFs: $0
  • Options: $0
  • Mutual Funds: na
TD Ameritrade
4.5-star brokerage firm rating
$44.99
  • Stocks/ETFs: $6.95
  • Options: $6.95 + $0.75 per contract
  • Mutual Funds: $49.99
TradeStation
4-star brokerage firm rating
$50
  • Stocks/ETFs: $5 per trade
  • Options: $5. + $0.50
  • Mutual Funds: $14.95
USAA Investments
3-star brokerage firm rating
Stocks $50 and an additional $0.005 per share is charged for each share over 1,000. Options $25 + $0.75 per contract. No-Load Transaction Fee Funds $45 transaction fee, Bonds $45
  • Stocks/ETFs: $8.95
  • Options: $8.95 + $0.75 per contract
  • Mutual Funds: $45.00
WellsTrade
WellsTrade brokerage firm rating
$25 + online trading commission
  • Stocks/ETFs: $8.95, $6.95 (PMA)
  • Options: $9.95 + $1 per contract
  • Mutual Funds: $35

Firstrade