Compare ETRADE versus J.P. Morgan Self Directed Investing: IRA, commissions, investing fees, trading tools, account differences, pros and cons. Which online broker is better in 2024?

J.P. Morgan Investing vs. E*Trade Introduction

A variety of investment services are available at J.P. Morgan Investing and E*Trade. Before choosing one firm over the other, be sure to inspect our comparison carefully.

Comparison Table

Chase Investments Review Etrade Review
Rating 3-star brokerage firm rating Etrade brokerage firm rating
Stocks $0 $0
Options (per contract) $0.65 $0.65
Mutual Funds $0 $0
Initial Funding Requirement $0 $0
Inactivity Fee $0 $0
IRA Annual Fee $0 $0
Full Account Transfer $75 $60
Partial Account Transfer $75 $25
Account Closing Fee $0 $0
Trading Experience & Technology brokerage ratings brokerage ratings
Mobile brokerage ratings brokerage ratings
Research Amenities brokerage ratings brokerage ratings
Portfolio & Analysis Reports brokerage ratings brokerage ratings
Customer Service and Education brokerage ratings brokerage ratings
Open an account Get up to $700 when you open and fund a J.P. Morgan account. No commissions on stocks and ETFs.

Investment Offerings

At J.P. Morgan Investing, it’s possible to open self-directed and robo accounts. The latter are managed by J.P. Morgan Automated Investing and contain ETFs only. The former are managed by the client and have access to stocks, options, bonds, closed-end funds, and mutual funds (in addition to a much larger selection of ETFs).

E*Trade has the same setup: robo and brokerage accounts, with the former invested automatically in a small selection of ETFs. The primary difference in the self-directed realm is that E*Trade offers futures contracts, a nice service that is unavailable at J.P. Morgan Investing.

etrade vs Chase

Another important difference is in the number of tax structures available at the two investment firms. J.P. Morgan Investing offers IRAs and joint and individual taxable accounts. E*Trade has these plus a collection of other account vehicles, including custodial and Coverdell accounts.

Both discount investment firms in this survey offer traditional full-service advisory and brokerage accounts through their parent companies (Morgan Stanley and JPMorgan Chase & Co.).

Winner: E*Trade

Cash Management

Generally speaking, investing accounts at either firm are not eligible for any banking tools, such as debit cards or checks. E*Trade does have one IRA type, the Complete IRA, that can use checks and a debit card.

Because both firms are owned by large financial conglomerates with FDIC-insured banks (Chase Bank for J.P. Morgan and Morgan Stanley Private Bank for E*Trade), deposit accounts can be linked to investment accounts with one login ID. On either site, it’s easy to transfer funds between bank and investing accounts.

Chase Bank, but not Morgan Stanley Private Bank, has a large network of branch locations.

Winner: J.P. Morgan Investing

Computer Software

The J.P. Morgan Investing site is integrated into the Chase Bank site. Each account has its own tile, and clicking on a securities account generates the investing side of the adventure. Here, we found a basic order ticket with just four order types (market, limit, stop, and stop limit).

Chase vs Etrade

Charting is on a somewhat higher level with several graphing tools. We found eight plot styles and roughly forty technical studies. A graph cannot be displayed full screen, however, which is a major downside for serious chartists.

E*Trade solves this problem with advanced charting in two formats: one on the website proper and another on Power. This latter platform is a web-browser system that forms its own tab in the browsing window. On Power, we found lots of advanced tools, including option spreads that won’t be found anywhere at J.P. Morgan Investing. Charts on Power have lots of gadgets and gizmos, including tons of drawing tools and nineteen display styles. Examples include:

Point & figure
Volume candle
Vertex line

Etrade or Chase

Power’s order ticket includes some really advanced trade types, like OCO and trailing stop. There is a Snapshot Analysis tab that delivers profit-loss diagrams, a breakeven point, and maximum gain and loss numbers.

Just in case Power wasn’t enough, E*Trade rolled out Pro, a pretty sophisticated desktop system.

Etrade vs Chase

Winner: E*Trade


Chase Get up to $700 when you open and fund a J.P. Morgan account.

E*Trade: No commissions on stocks and ETFs.

Webull: Grab your last chance to get up to 75 free stocks when you deposit at Webull!

Mobile Apps

Transitioning to mobile trading, we see much the same story: simple trading at J.P. Morgan Investing and advanced trading at E*Trade. The latter broker-dealer actually has two apps. One of them is modeled after the Power platform and is the only one of the two that can submit orders for futures contracts.

Chase Investing vs E*Trade

Combined, E*Trade’s two apps pack a lot of punch. Besides horizontal charting and sophisticated trade types, there is live streaming of Bloomberg TV at no charge. Level II quotes appear on the main app, and option chains allow for multi-leg trading.

Etrade versus JP Morgan

Besides the charting and trading tools, both apps have alerts and a collection of watchlists that sync with other E*Trade platforms.

The J.P. Morgan Investing app is the same platform that Chase Bank customers use. It simply takes software from the website and reproduces it on the app, which is not very user-friendly.

Winner: E*Trade

Margin Accounts

E*Trade customers, but not J.P. Morgan Investing clients, can sign up for either cash or margin accounts, at least on the self-directed side of the business. Right now, E*Trade charges anywhere from 14.2% to 12.2% for margin loans. E*Trade also has a useful margin calculator on its website and desktop platform.

Winner: E*Trade

Additional Services

IPO Offerings: E*Trade offers access to upcoming Initial Public Offerings. J.P. Morgan Investing does not.

Fractional-share Trading: Neither brokerage house offers whole-dollar trading in self-directed accounts.

Extended Hours: E*Trade has pre-market, after-hours, and overnight trading in some securities. J.P. Morgan Self-Directed Investing offers none of these useful trading sessions.

Auto Dividend Reinvesting: Available at both brokerage firms.

Fully-Paid Stock Lending: Available at E*Trade. Although J.P. Morgan Investing does not offer this program, full-service accounts with JPMorgan are able to use it.

IRAs: Only two types of IRAs are available at J.P. Morgan Investing. E*Trade has eight.

Recurring Mutual Fund Purchases: It’s possible to establish autopilot mutual fund purchases at either brokerage firm.

Winner: E*Trade



Beginning Investors: We suggest a robo account with J.P. Morgan Automated Investing or E*Trade Capital Management (advertised as Core Portfolios at E*Trade).

Mutual Fund Trading: At E*Trade, we found 10,306 mutual funds. With the fund screener at J.P. Morgan Investing, we located 2,923. Neither brokerage firm has any transaction fees on trades of mutual funds. E*Trade’s website has better fund resources. We would choose E*Trade.

Small Accounts: Both robo programs in this contest have a $500 minimum. Neither brokerage firm has any minimums for self-directed accounts.

Retirement Planning & Long-Term Investing: The lion’s share of long-term financial planning will be obtained with a traditional, full-service account with either parent company.

Active Stock Trading: Definitely E*Trade for its very good software (and the ability to short stocks, which J.P. Morgan Self-Directed Investing doesn’t offer).


Chase Get up to $700 when you open and fund a J.P. Morgan account.

E*Trade: No commissions on stocks and ETFs.

Webull: Grab your last chance to get up to 75 free stocks when you deposit at Webull!

E*Trade vs JP Morgan Chase Brokerage Summary

Although JPMorgan Chase & Co. is the larger financial company, E*Trade clearly has the upper hand here.

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