The online investing industry offers a lot of options for both new and experienced investors. There is a company now for every trading style and investing strategy. Each broker provides a selection of investment products, a suite of tools and services, and sometimes even a few pricing plans. Below you will find the list of the 20+ best investment companies, their cost and reviews.

Brokerage Firm Rating Stock & ETF Option Mutual Fund Min To Open Review
Charles Schwab Charles Schwab rating $0 $0.65 $49.95 $0 Review
Fidelity Fidelity Investments rating $0 $0.65 $49.95 $0 Review
Firstrade rating $0 $0 n/a $0 Review
Firstrade Firstrade rating $0 $0 $0 $0 Review
WeBull Webull Rating $0 $0 n/a $0 Review
Etrade Etrade brokerage firm rating $0 $0.65 $0 $0 Review
M1 Finance $0 n/a n/a $0 Review
Tastytrade tastytrade rating $0 $0.50 n/a $0 Review
3.5-star brokerage firm rating $0 $0.65 $19.99 $0 Review
IB Interactive Brokers rating $0 $0.70 $14.95 $0 Review
Vanguard brokerage company rating $0 $1 $20 $1,000 Review
3-star brokerage firm rating $0 $0.65 $0 $0 Review
TradeStation TradeStation rating $0 $0.50 $14.95 $5,000 Review
Sofi Sofi Invest Rating $0 n/a n/a $0 Review
WellsTrade brokerage firm rating $0 $0.75 $35 $0 Review
moomoo rating $0 $0 n/a $0 Review
Stash Rating $0 n/a n/a $0 Review
Public brokerage rating $0 n/a n/a $0 Review
$0 $0 $0 $0 Review
Cash App Cash App Investing Rating $0 n/a n/a $0 Review
Tradezero $0 $0.79 n/a $2,500 Review
StockPile $0.99 n/a n/a $0 Review

Best brokerage firms
in various categories compared over 20 online investment companies. Here are our picks in the following categories:

Best Investment Companies

There are many online brokerage firms competing for investors' attention with their pricing, promotions, product offerings, and trading tools. Here, we highlight some of the top investment companies in 2024:

Firstrade Review Firstrade serves the Chinese-speaking community by offering customer service in Chinese via phone and on its website. It accepts applications from all major Chinese-speaking regions and many European countries.

Firstrade offers zero-commission trading across a variety of securities, including over 11,000 mutual funds. Options trading is also fee-free, except for mandatory exchange and regulatory fees. Recently, the firm introduced fractional trading.

Promotion: Get up to $250 ACAT rebate and $0 commission trades.

Review: Firstrade review.

Open Firstrade Account

Charles Schwab Review Charles Schwab continues to lead in the online discount brokerage industry, offering a diverse range of account types, investment-advisory services, and cash management tools.

Schwab provides access to both U.S. and international securities on multiple global exchanges, along with unique services such as branch offices, small business 401(k) plans, and comprehensive wealth management.

Promotion: Satisfaction guarantee and $0-fee trades at from Charles Schwab.

Review: Charles Schwab review.

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Fidelity Investments Review Fidelity Investments offers a broad array of financial services, including annuities, health savings accounts, both self-directed and advisory accounts, life insurance, direct indexing, and 529 college savings plans.

Known for its extensive fund management, Fidelity features over 300 mutual funds and more than 50 ETFs. Its brokerage services also include trading in stocks, bonds, options, and IPOs.

Promotion: Open a Fidelity account and get $0 stock trades.

Review: Fidelity review.

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M1 Finance offers a unique approach to fund management with its Pie trading system, where investors can create their own baskets of securities without management fees. It also provides traditional banking services like debit and credit cards, a unique margin service, retirement accounts, and cryptocurrency trading.

Promotion: Make a $10,000 deposit and get a $250 cash bonus at M1 Finance.

Review: M1 review.

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Interactive Brokers Review Interactive Brokers caters to professional-level traders with its advanced trading software, Trader Workstation. It provides a vast range of tradable assets across a large selection of global exchanges, including uncommon markets like forex and precious metals.

Promotion: Get up to $1,000 in IBKR stock with this referral link!

Review: Interactive Brokers review.

Open IB Account

Tastytrade Tastytrade specializes in futures and options trading but also provides stocks, cryptocurrencies, and ETFs trading services, all with zero commissions on equities. They don’t charge fees for closing options, and digital currencies have a 1% commission with a cap of $10.

Tastytrade’s platforms include free access to their educational library and live market commentary during weekdays. The firm also offers portfolio margin and international accounts, although not all countries are eligible.

Promotion: Get $250 for each person you refer with this referral link.

Review: Tastytrade review.

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Etrade Review E*Trade offers more than just trading services; it operates an FDIC-insured bank with competitive APYs on savings accounts and checking accounts that include checkwriting and a debit card.

On the investment side, E*Trade provides managed and self-directed accounts that can be set up in various formats like custodial, IRA, and fully taxable accounts. It offers a broad range of asset classes and features powerful trading software like Power and Pro platforms.

Promotion: No commissions on stocks and ETFs.

Review: E*Trade review.

Open Etrade Account

Webull is well-liked by securities traders, especially for its cryptocurrency offerings. Both securities and cryptocurrencies can be traded on Webull’s mobile app, browser platform, or desktop program. The broker supports fractional-share and fractional-coin trading.

Options traders benefit from no per-contract fees, and there are no fees for exercising or assigning options. Equity traders will appreciate the extensive research tools available, some in graphical formats. Webull has also recently added OTC stocks trading.

Promotion: Grab your last chance to get up to 75 free stocks when you deposit at Webull!

Review: Webull review.

Open Webull Account

Leading brokerage firms now offer a vast range of investment options including equity, options, futures, forex, and fixed income, all more cost-effective and efficient than ever before. Understanding your specific investment needs can help you choose the best investment company for your personal goals.