Top rated TIAA competitors in 2019. List of brokerage companies alternatives offering low priced investing services.

TIAA CREF's Top Competition

Broker Review Stock/ETF
Mutual Fund
Annual IRA
Firstrade $0 $0 $0 $0 $0 commissions + up to $200 in transfer fee rebates.
Ally Invest $4.95 $9.95 $0 $0 Up to $3,500 cash bonus + commission free trades for new accounts.
TD Ameritrade $6.95 $49.95 $0 $0 Trade free for 60 days + get up to $600.
Etrade $6.95 $19.95 $0 $0 At E*TRADE, get $6.95 trades + 65₵ per options contract.
TIAA $7.95 $50 $9.95 + $2 per contract $0 $0

As you see, TIAA is facing stiff competition not only from giants of brokerage industry - TD Ameritrade, Fidelity Investments Etrade and Charles Schwab, but also from low-cost brokers - Firstrade, M1 Finance and Ally Invest.

TIAA Overview

Non-profit TIAA (Teachers Insurance and Annuity Association), formerly known as TIAA-CREF, touts an understanding of the financial needs of individuals working in academic, government, medical and other non-profit fields.

Named the best overall Large Fund Company by Lipper for the fifth straight year, TIAA additionally offers customer service for retirement planning, individual advisory services, charitable giving as well as service for trusts and estate planning needs.

TIAA offers the following investment options:

  • Retirement plans (employee-sponsored, SEP IRAs, SIMPLE IRAs)
  • IRAs (traditional, Roth, rollover IRAs)
  • Mutual funds
  • Annuities
  • Brokerage and trading (mutual funds, bonds, stocks, ETFs, CDs)
  • 529 plans
  • Banking
  • Home loans
  • Life insurance

TIAA 360 Degree Financial View

TIAA offers a 360 Degree Financial View, based on the same premise of an Every Dollar app or other tracking program, and customers can link any accounts to TIAA, including:

  • Checking and savings
  • Credit card
  • Investments
  • Mortgage and HELOCs
  • Rewards programs
  • Insurance and utility payments
  • Services/Communities

TIAA highlights two unique features on its website which target two particular communities: retirement investors and women. Relatable and engaging, each “community” allows investors to feel connected, garners trust within the organization and is all about education, education, education.

MyRetirement is a way for retired and retirement planners to participate in retirement-related discussions. Content areas include money, health and wellness, giving back, lifestyle, where to live in retirement and family and relationships.

Woman2Woman is a tool that addresses women’s unique financial planning challenges. Various topic content areas include the following: how much to save for retirement, saving and investing, playing catch-up, managing debt, dealing with divorce, healthcare and well-being, estate planning and also answers any questions women have regarding their finances.

TIAA Competitors

About TIAA

TIAA-CREF (Teachers Insurance and Annuity Association) is a Fortune 100 full-service financial services company that specializes in the needs of those who work in the academic, research, medical and cultural fields. The company helps its customers reach their financial goals — for retirement, saving for college or providing protection for loved ones. TIAA–CREF is headquartered in New York City and has major offices in Denver, Colorado; Charlotte, North Carolina; and Dallas, Texas; as well as seventy local offices throughout the U.S. Recently TIAA–CREF ranked 97th on Fortune's list of the 500 largest corporations in America.